>Diversion: allows the audience to create a new life and experience something different.ģ) How do the reviews reflect the strong element of participatory culture in The Sims? there are more hairstyles and clothing options available for females than males.ģ) What audience pleasures does the game provide? The range of clothing and customisation of the character for females is wider than males.
Reinforces capitalist ideology - get a job, focus on money - goes back to reminder to in-app purchases - Consumer culture - earning and spending money
Lots of customisation in terms of clothing for female characters instead of male characters - so target audience is female. Purchase options to customise character (clothing, hair).
Increase in game currency by using real currency - buy packs - construction of game is designed for in app-purchases. Constant little rewards for doing actions - in-game currency and experience points gained for playing and doing constant little tasks - rewards gratify the audience and make it addictive.
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